| VDF |
Viability, Desirability, Feasibility — three lenses to validate any product |
| 4D Framework |
Discover → Define → Develop → Deliver — end to end PM process |
| JTBD |
Jobs To Be Done — underlying human motivation behind feature requests |
| Value Proposition Canvas |
Map user pains/gains against product's pain relievers/gain creators |
| TAM SAM SOM |
Three zoom levels of market sizing — Total, Serviceable, Obtainable |
| Pain Score |
Users Impacted × Pain Intensity — removes opinion from prioritization |
| MoSCoW |
Must have, Should have, Could have, Won't have — aligns stakeholders fast with limited data |
| RICE |
Reach × Impact × Confidence ÷ Effort — data driven prioritization for mature products |
| HEART |
Happiness, Engagement, Adoption, Retention, Task Success — UX metrics for mature products |
| Kano Model |
Basic Needs / Performance Needs / Delighters — categorizes features by satisfaction impact |
| OKRs |
Objective + measurable Key Results — aligns team on outcomes not outputs |
| User Stories |
As a [user] I want [feature] so that [benefit] — captures feature requirements from user perspective |
| Pirate Metrics AARRR |
Acquisition → Activation → Retention → Referral → Revenue — full growth funnel |
| North Star Metric |
Single metric capturing core product value — guides all team decisions |
| Human in the Loop |
Deliberately keeping humans in decision making where AI context blindness creates risk |
| Transparent Reasoning |
Showing users why AI made a decision in plain language to build trust |
| AI Bias / Feature Incompleteness |
AI optimizes only for what you measure — missing signals create humanly wrong results |
| Design Thinking |
Empathize → Define → Ideate → Prototype → Test — non-linear problem solving process |
| How Might We |
Reframes problems as opportunities for ideation |
| Don't Make Me Think |
UI should require zero hesitation from users — obvious always wins |
| Competitive Analysis |
Features vs gaps vs winning angle across key competitors |
| Business Model Canvas |
9-block framework — value, segments, revenue, partners |
| Supply-first GTM |
In marketplace products, build supply before demand |
| Product Pivot |
Structured course correction based on unexpected traction signals |