Village Waste Management App - PRD

Version 1.0 | Author: Devraj Yadav | Draft

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A mobile-first platform connecting villagers, sanitation workers, and panchayat officials to create a reliable, coordinated waste collection system in rural India.

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Problem Statement

Villagers struggle with waste disposal because panchayat sanitation departments lack coordination and accountability, forcing residents to burn or bury waste and live with the health consequences. 85% of rural areas lack formal waste collection systems and 67% of rural households currently burn plastic waste regularly.

User Personas

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Rahul, 29 — Primary User

School peon, travels 7km daily
Needs to dispose waste before leaving every morning
No fixed disposal point forces him off-route, makes him late
Not tech savvy but uses basic smartphone
JTBD: Start his day without guilt and reach work on time </aside>

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Ramesh, 45 — Secondary User

Panchayat sanitation worker
Receives no daily coordination or instructions
Income is unpredictable, sits idle without scheduled work
Has no way to log or prove work completed
JTBD: Feel like a legitimate professional with predictable livelihood </aside>

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Ramesh is the most underserved user in this system. Rahul's problem never gets solved if Ramesh doesn't execute reliably. Both personas must be served equally by this product.

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Stakeholders

Stakeholder	Role	What They Need
Panchayat Chief	Decision maker & budget owner	Coordination tools, accountability visibility, proof of community impact
Villagers (Rahul)	Primary end user	Reliable scheduled pickup, simple app requiring no tech expertise
Sanitation Workers (Ramesh)	Execution layer	Clear daily instructions, schedule visibility, proof of work completed

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This product requires two approval gates — top-down buy-in from the panchayat chief AND bottom-up validation from villager interviews and prototype testing. Both must be secured before development begins.

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Goals & Success Metrics

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Market Opportunity: TAM of 170M rural households → SAM of 45-50M reachable households → SOM of 300K-500K households in 2 years. At ₹35/month average, full SOM = ₹17.5 crore MRR.

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Metrics	Target	Timeframes
Household adoption	1000 out of 2000 households	Month 1-3
Retention rate	75% of initial adopters	6 months
New acquisition	30% growth on initial base	6 months
Issue resolution	50+ complaints resolved	First month
Payment compliance	75% paying ₹20-50/month	Month 3

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At 75% retention of 1000 households paying ₹35/month average — this generates ₹26,250/month in recurring revenue at 6 months, covering worker wages and operational costs.

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Features & Prioritization

Features	Priority	Reasoning
Scheduled garbage pickup	P0 — Must have	Core job to be done. Solves Rahul's daily time problem. Everything else depends on this working
Sanitation worker coordination dashboard	P0 — Must have	Without Ramesh getting clear instructions, pickup never happens
Issue reporting with photo upload	P1 — Should have	Removes active pain point, builds panchayat accountability
Waste segregation education module	P2 — Nice to have	Improves downstream efficiency but not critical for launch
Live cleanliness map	P3 — V2 only	Delighter feature, adds complexity without solving core problem